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-May 30, 2016

The Ultimate Guide To Popular Hashtags: For Bloggers & Entrepreneurs

By Teresa Caruso
Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links.Β 

the-ultimate-guide-to-popular-hashtags-for-bloggers-entrepreneursI’m going to begin this post with a couple of questions; why are hashtags important, and how can using popular hashtags benefit my blog or small business? Hashtags are used on different platforms for various reasons, but today we’re going to focus specifically on popular Instagram hashtags. When used strategically, hashtags can help grow your Instagram following, as well as help share your content to a wider audience.

Before deciding which hashtags to use for your blog or small business, you want to ask yourself a few questions. Is this hashtag relevant to my content? Is this hashtag relevant to my audience? Am I using too many hashtags? You want to use hashtags that align with your brand. For example, my content is predominately about beauty, so I make a point of using hashtags popular amongst the beauty community. When Instagram users search those various beauty hashtags, I want them to discover my content, and click-through to see other photos I have posted on the platform. Using irrelevant hashtags will not only confuse the followers I already have, but will serve no purpose towards growing my brand. Using irrelevant hashtags simply because they’re popular can also send out the wrong message. You may receive a few extra likes on that particular photo, but it won’t help you gain an authentic audience.

Combine Popular Hashtags and Less Common Hashtags

While this post is all about popular hashtags, you want to have a balance of both popular hashtags, as well as less common hashtags. Using a popular hashtag will increase your chances of showing up at the top of a search. However, popular hashtags are popular for a reason, and the competition is high. Since so many people may be using that particular hashtag, there’s a great chance your content can quickly be making its way to the bottom of the search with each passing moment. Include a few less popular hashtags, to ensure your photo stays noticeable in search results. For example, two hashtags I use often are #bbloggers and #bblog . The hashtag #bbloggers is extremely popular and has currently been used on Instagram over 1.9 million times. On the other hand, #bblog has only been used 208K times. While it’s still used pretty often, it’s not as overwhelmingly popular as #bbloggers. Find a balance.

How Many Hashtags To Use

Instagram allows 30 hashtags per photo, but that doesn’t mean you have to actually use 30. Try to stick with around 10-15 hashtags that truly relate to your content. Because I don’t like the appearance of a million hashtags, I like to add my hashtags to the first comment of my photo. It just appears more organized, and once you receive a few comments, the hashtags are hidden.

Organize Hashtags in your Phone’s Notes

To make life easier, a little trick I have, is to keep the hashtags sorted in my iPhone’s notes section. I like to keep a few groups of popular hashtags on hand. As I said, my content is mostly beauty-based, but I do post other photos as well. For example, I have a group of hashtags in my notes specifically for make-up, but I also have groups of hashtags for categories like skincare, haircare, and lifestyle posts. To make your life even easier, you may consider using the text replacement option in your iPhone’s keyboard section. You can set it so that every time you type “beauty hashtags”, your iPhone automatically lists all relevant hashtags.

Using Popular Hashtags Can Help Brands Take Notice

What you may not realize, is that using popular hashtags can actually lead to brand collaborations. If I’m posting about a specific brand, I always make sure to tag them properly. Aside from tagging the brand, I look to see if they have any brand-specific hashtags. The brand can notice your content, and want to establish a partnership or collaboration. I have had numerous great relationships begin with a brand because they noticed I posted about their product or service on Instagram. It’s a simple way to gain exposure.

A List of Popular Lifestyle Hashtags


A List of Popular Small Business/#Girlboss Hashtags


A List of Popular Travel Hashtags


A List of Beauty Blogger Hashtags


I hope you can apply some of this information to your current Instagram strategy. If you decide to take my advice, please let me know if you see any results.

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save this post Last Updated: Sep 8, 2019
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  1. I cannot tell you how many times I have referencedone this and passed it on to fellow bloggers. It is so helpful!!!

  2. What a fantastic list?! Thank you for sharing. I will definitely be keeping these handy for future social posts. Have a lovely day! πŸ™‚

  3. I’m going to have to get with the hashtag program. I don’t use enough of them!

  4. Some of these are new hashtags to me so thanks you! The best thing I’ve done for my instagram is making a note in my google docs for my general hashtags. Copy and paste for the win!

  5. Really like this post! I’ve been struggling with hashtags at the moment (how many is too many, what ones are most relevant etc…) so this has been really beneficial! I’ve never thought about putting them in the first comment, I guess that really does improve the aesthetic of things and just make it all tidy and organised! I’ve always tended to write my captions in notes and just reuse the same hashtags but I like the idea of having separate tags for different styles of posts! Thanks for all the tips!


  6. Thanks a million for sharing! I bookmarked to reference in the future, probably daily. LOL. I will let you know how they work for me!

  7. Great post, thanks for this! Bookmarking the post for future! I think these would work for twitter too.

  8. As a blogger, I’ve been studying hashtags a lot lately. Thank you for sharing, I will try these out and put them to use!

  9. These are wonderful tips! I wish I had knew the importance of hashtags when I first started using Instagram, because it would probably have made a huge difference in my following. I certainly use them now, though! – HilLesha

  10. This is a great list, but would have liked to hear about some for food bloggers. I don’t do much beauty posts and I truly understand why hashtags are needed, especially on Instagram.

  11. Definitely saving this post! I’m always looking for new hashtags to use! πŸ™‚

  12. I bookmarked this!! SO incredibly helpful! Thanks for all of the tips!

    xo Ashley

  13. Hey, great! This makes life so much better for me. I hate searching for hashtags all the time. Thanks!

  14. I had no idea! And… now I feel old. πŸ™‚ Thanks for sharing, looks like I need to learn more about social media.

  15. I’m very excited about this post because I’ve been trying to master using hashtags to drive engagement for a long time. I know that they can mean the difference between a smaller or larger audience seeing your content. I will try using these to see if they make a difference.

  16. This is so interesting. I wonder to these hashtags work on twitter too. I just checked… yes they do.

  17. I’m definitely saving this as my hashtag game is not up to par. I never know what to say and end up just hashtagging a random thought. That’s how it works right? lol.

  18. I love the idea of keeping a group of hashtags in your phone’s notes section. Also I never thought that brands may notice you if you use their hashtags or tag them. What a great way to create collaborative opportunities!

  19. I love hashtags! I do not use them very well πŸ™‚ This is a great resource that I am sure I will return to a lot!

  20. I do a lot of travel hashtags, but have never used any of the ones you have listed. I will have to try some of yours next time πŸ™‚

  21. Ahh my absolute favorite new resource for hashtags! I was starting to lose track of them, love how you organized and listed them! πŸ™‚

  22. These are great lists to have! I like the idea of putting these in my phone’s notes. I wouldn’t have thought of that. I’m sure i’ll be putting these into use!

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